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100% of Matthews Alive proceeds go to benefit Matthews-area non-profits.

Matthews Alive Parade|Saturday September 2|10:30 AM

The Matthews Alive Parade is the largest Labor Day Parade in the Southeast!

           PeachSkin Sheets is Presenting Sponsor  in 2016!     

Each year the parade kicks off at 10:30 AM  Saturday morning and truly brings to life the emotion and imagery you find in a Norman Rockwell painting. This annual tradition embodies small town life, and does so in grand fashion by bringing  the community together for a fun-filled morning. Come out and enjoy our little slice of Americana and be part of the excitement! See your old friends, make some new ones, and take in all that Matthews has to offer! The Parade is open to neighborhood associations, schools, alumni groups, cheerleading and drill teams, international organizations, police, fire, elected officials, commercial businesses, and others that want to participate. The parade begins on Matthews-Mint Hill Road, at McLeod Street. It moves forward to Trade Street, turns left (at Kristophers restaurant), continues straight  through downtown Matthews on Trade Street, through the festival, and concludes at the Matthews United Methodist Church. Find a shady spot and enjoy the sights! Our parade coordinator will instruct entries how to drop off, pick up, and navigate the detours.

Parade FAQs

How long does the parade last? Usually around 1.5 hours.

What is the parade route? Are certain roads closed? The parade begins on Matthews-Mint Hill Road, at McLeod Street. It moves forward to Trade Street, which continues through the heart of downtown Matthews. Yes, some roads are closed before and during the parade. Check out these PDFs for more detailed information: ParadeStaging2016.      Parade route    Parade Road Closures 2016

Who is in the parade? How many organizations are in the parade? The 2016 Parade features over 100 participants. The participants include several local high school bands,  floats, classic cars, street performers/entertainers, and many others.   2016-ParadeLineUp

My organization / I’m in the parade – where can I find more information about times, line ups, etc.? For parade participants, please go to our Parade Participants FAQs Page.

Past Parade Highlights


Participate in the parade                                 PeachSkinSheets

Interested in participating in the Matthews Alive Parade?

Download and complete the PARADE APPLICATION 2017Applications are accepted until August 1, 2016.  Spaces fill up fast, so get yours in early!                       More Parade questions? Contact Parade Coordinator email paradeinfo@matthewsalive.org