Information & Pricing
The Matthews Alive Parade | 10:00 AM Saturday
The Matthews Alive Parade is the largest Labor Day Parade in the Southeast! Each year the parade kicks off at 10:30 AM the Saturday morning of the Matthews Alive Festival and truly brings to life the emotions you find in a Norman Rockwell painting. This annual tradition embodies small town life, and does so in grand fashion by bringing high school bands, traditional floats, beauty queens, kids groups, our pro sport mascots, and the community together for a fun filled morning. Imagine yourself carving out your own little place on the sidewalk in beautiful Historic Downtown Matthews, your kids sitting on the curb at your feet, excited and waving an American flag. From giant robots to old army vehicles, huge fire trucks to a miniature wrecker, these are memories you and your family will have forever.
Please make a plan to come out and enjoy our little slice of Americana. See your old friends, make some new ones, and take in all that Matthews has to offer.
The Matthews Alive Parade is a non-profit event, open to the public. The Parade is open to neighborhood associations, schools, alumni groups, cheerleading and drill teams, international organizations, police, fire, elected officials, commercial businesses, and anyone else who wants to participate.
WELCOME TO OUR 2013 PARADE SPONSOR: MORRIS-JENKINS ! We are very excited to have them as a new partner!
Past Parade Highlights
Participate in the parade
Interested in participating in the Matthews Alive Parade? Check out our information and application: