The Matthews Alive Parade | 10:00 AM Saturday

The Matthews Alive Parade is the largest Labor Day Parade in the Southeast! Each year the parade kicks off at 10 AM the Saturday morning of the Matthews Alive Festival and truly brings to life the emotions you find in a Norman Rockwell painting. This annual tradition embodies small town life, and does so in grand fashion by bringing high school bands, traditional floats, beauty queens, kids groups, our pro sport mascots, and the community together for a fun filled morning. Imagine yourself carving out your own little place on the sidewalk in beautiful Historic Downtown Matthews, your kids sitting on the curb at your feet, excited and waving an American flag. From giant robots to old army vehicles, huge fire trucks to a miniature wrecker, these are memories you and your family will have forever.
Please make a plan to come out and enjoy our little slice of Americana. See your old friends, make some new ones, and just take in all Matthews has to offer.

The Matthews Alive Parade is a non-profit event, open to the public. The Parade is open to neighborhood associations, schools, alumni groups, cheerleading and drill teams, international organizations, police, fire, elected officials, commercial businesses, and anyone else who wants to participate.

---

Past Parade Highlights

---

Participate in the parade

Interested in participating in the Matthews Alive Parade? Check out our information and application:

Labor Day Weekend Festival Hours Friday - 6pm - 10pm Saturday - 9am - 9pm Sunday - 12pm - 9pm Monday - 9am - 5pm Arts & Crafts Hours Friday - closed to public Saturday - 9am - 7:30pm Sunday - 12pm - 7:30pm Monday - 9am - 5pm

 
 
 

Town Ordinance 91A-31

Alcohol is not permitted

For the safety of you and others:

• - No Firearms or Weapons
• - No Bicycles, Skateboards, Rollerblades or other wheeled recreational items